International Operations Of China's Household Electrical Appliance Enterprises In Strategic Collaborative Research

Synergy is an important resource by which an enterprise gains its advantage in competition. For the synergetic effect to be achieved in the strategic management of electrical appliances enterprises, especially in the process of the globalization, synergy should be learned above all. And managers should pay attention to the effective& efficient resource allocation and synergy among the strategic resources to build and enhance competitive advantages, and also make a solid basis for the success of the States'"going out"globalization strategy.This paper is composed of 5 parts. The first part is the definition of strategic synergy and a summary of related theories based on the synergy. The second part is the analysis of the synergy among the strategic resources within electronic appliance enterprises of PRC. And the third part is the essential description of the synergic management of electronic appliance enterprises in PRC. And the fourth part is the comprehensive analysis of the Haier"s globalization strategic from the perspective of the strategic synergy. And the last part is the suggestion on the strategic management of electronic appliance enterprises in PRC, especially on the road to the global market.Based on a detailed description of the essence of synergy, this paper, within the theoretical structure of Christopher J Clorke & Kieron Brennan's"four units analysis", gives a qualitative analysis of the synergetic effect of strategic resources in electrical appliances enterprises, and based on the typical example of the Hailer's"the three in one"global strategy, also puts forward some strategic suggestions related to achieving synergetic advantage.