Crossover Design Methods In Graphic Advertising Field

Crossover design means to combine traditional design forms(appearance) with other industries in techniques, and materials bases on the condition of new technology, in this way to obtain a whole new design language, and to fulfill a better and newer creative design. This article bases on essential meanings of design, shows successful cases in different areas, and discusses about rationality and essentiality of crossover as a design method. On that basis, this paper concludes certain rules in design through analyzing successful cases of crossover design in graphic advertising field; and works out preliminary methods in the fulfillment of crossover design in graphic advertising.