Application Of Perceptual Graphic Elements In Advertising Design

The graphic elements is one of the most important visual language of advertisementdesign is the emotional advertising emotion and content of themain communication “carrier”,the designer can refer to a “happy”,“anger”,“sad”,“music” and other emotional colorperceptual graphics into advertising design, to convey people’s thinking, emotion andinformation, to produce a good advertising effect, advertising is an important means of salespromotion, through the dissemination and promotion, consumers get the recognition of this isthe idealeffect of perceptual map applied in advertising.In the face of increasingly prosperous commercial activities, advertisementcompetition,advertising has surrounded our living environment, people’sawareness and understanding ofadvertising also rose to a new height, resulting in people’s consumption behavior from apurely material enjoyment to the spirit of joy aspect, therefore the development of advertisingto pay more attention to the design of human nature of the graphics, with affinity, emotion, art,Consumers or advertising information recipients, for most of the advertising is often based onindividual needs, interests, hobbies are receiving to selectively view and information content,boring, monotonous form of communication and sometimes make advertisement run counterto one’s desire, even lead to therejection of advertising information. How to make advertisingmake consumers “heart”, attention, consumption and information receiving, so as to achievethe ultimate purpose of advertising, this is a question of advertisers, advertising media andadvertising designers often have to face the. In the emotional charm and value of advertisingdesign, graphic elements of their own, are applied to the entire advertising, cause the attentionof people, to communicate the viewer in the watch works at the same time and advertisingemotion, from the heart tochange people’s views, so as to guide and promote the correctbehavior, ways of thinking, to meet people’s consumer needs and psychological needs. In thenew media context, to study graphic design elements, good application to advertising design,has the very important theory value and practical value for the future development Chinaadvertisement design. This paper will take the perceptualgraphic elements as the breakthroughpoint, the classification, the perceptualgraphics performance, characteristics, techniques, inadvertising designapplication, to explore and application significance of perceptual graphicelements in design.