Research On Graphic Design Arts Of Direct Mail Advertising

By the influence of detailed market subdivision of modern economy,traditional advertisement mode can no longer achieve efficient advertisementaim. Because of the "one-for-one" direct delivery spread form, flexible type,high measurability and extensive applicability, DM advertisement is verypopular. However, the "one-for-one" spread has limited the spread of theadvertisement in a certain extent, so people may ignore or sometimes evenabandon it. Since people don not read it, it can not achieve the purpose ofspread, if it can not spread informations,the DM advertisement effect may at adiscount, or even inefficacy. Thus the best way to solve this problem is startwith the design of DM advertisement. DM advertisement has to createattractive visual effect with its advantage and good design, so to spread theadvertisement effectively and attract and touch the targeted people.Advertisement visual tongue is the key to decide the quality and benefit ofadvertisement. The thesis research and discuss the DM advertisement fromthe point of planar design, analyze the advantages of DM advertisement, andcombine its media characteristic to study use of color, graph, letter and planarformat design of DM design. And based on this to put forward some opinionto the problem and sculpt design of DM design. DM sculpt has became onefactor to affect the advertisement spread. Nowadays, DM advertisement hasdeveloped rapidly in China, the thesis has also discussed the DMadvertisement which adapt people's consumptive and aesthetic mentality andwhich combined with traditional art. The success of DM advertising needcareful and sensitive idea, simple and clear expression to convince reader.