A Strategy Research On Applying Related Knowledge In Graphic Ad Design To Attract Attention Of Consumer

Nowadays, advertising information covered every corner. The audiences have immunity with the colorful street advertisings due to the homogenization of the ad design, Which is the growing situation faced with the graphic ad design. How to solve the contradictions between the infinite information and finite attention resources is the important subject for ad design to seek breakthrough development.The research take the attention economic theory and connective theory and automatic processing as the theory basis, Adopt the qualitative research methods such as literature analysis and examples cited and personal experience, propose to take the connective knowledge as the strategy to attract the attention of the consumer based on analyzing or studying the growing situation of the graphic ad and the classical ads.It is the first time for this thesis to study how to find the similarity in appearance or concept between products and the memory content of the consumer. Classify the connective factors from different drawing levels of the memory content: appearance connection, concept connection and background connection. The first two are the emphasis to study. All the connective factors included in these two levels has been listed and detail research. Broaden the research scope of connectivism and enrich the graphic ad showing forms , improve the effect of the graphic ad .It must be noted, the connective knowledge here include all the knowledge connected with the appearance or concept of the memory content. Build on the commandment of the memory content of the audiences, effectively to put the connective knowledge into the graphic design under the skillfully creative all can be called connective knowledge.