Fisk Being Producely Text Theory Research

John. Fiske known as the British and American academic theorists of mass culture, unlike the Frankfurt School, his commitment to the positive aspects of popular culture. Fiske's theory of mass culture has become the most representative of popular culture theory, and "producer-type text" theory of mass culture in the Fiske has important theoretical and practical significance.In this paper, the method of text analysis the following aspects will be discussed in this article:(1) the definition of producer-type text sources and define the theory. Fiske source of many of the impact of popular culture, including the theory of the main producers of type text text by Barthes both theory and Desai resistance theory, the decoding theory. (2) constitutes a producer-type theory of the text:text activation of the mass producers of type language, "over and plain" to create the cultural tension, the producer-type text and the reader's dual construction. (3) Fiske producer type text: China's underlying causes of the phenomenon of mass culture. This paper tries to type text using Fiske theoretical interpretation of the producer, "You Are the One" marriage type of program and the reasons for the prevalence of micro-blog.