Modern Logo Design On The Creative Transformation Of Traditional Symbols

Modern logo design is rooted in local needs, the nation's traditional culture of the soil to absorb the traditional symbols and creative graphics conversion is one of the methods commonly used in modern logo design. Traditional graphic style is not purely visual "form" itself is more important symbol and its inherent ideas, concepts, etc. is also very rich. Modern Logo Design in addition to traditional elements, including national history should also include national aesthetics, ethics, values and customs and other aspects, from different angles to tap the potential of our whole body the edge of the "memory" of the modern logo design very positive. Modern mark as a symbolic sign of mass communication, with its simple shape, a variety of forms, distinctive personality characteristics that make it widely used, the frequency most far-reaching element of visual communication, the role even better than the language text symbols. Absorbed in the modern tradition of logo design creative graphic symbols and convert the one hand, the modern logo design has a rich cultural connotations, it can also be passed on the traditional symbols and development.This paper focuses on the traditional symbols of modern logo design in the creative transformation of the subject discussed, in combing the basis of extensive literature on the full use of the summary, case analysis, deductive reasoning and other research methods, in-depth analysis of modern logo design on the traditional symbols creative transformation of the form, content, value and significance. Paper is divided into three parts:First, the first description of the macro traditional and modern logo design graphic symbols of the times their basic profiles. The traditional symbols discussed from two aspects, namely the traditional symbols of the "form" and the externalization of the ideas expressed; for the modern logo design is mainly succinctly reviews the status of its development, characteristics and trends, thereby confirms the traditional and modern logo design graphic symbols in common between the blending of the Department. Second, efforts to discuss the modern logo design creative transformation of traditional symbols of the substantive content, which is a key part of the focus on the following three aspects:the traditional symbols of the "form" to take and derivative extension of traditional graph symbol of the "meaning" in use and extension of the traditional symbols of the "God" to grasp and heritage.Third, from the inheritance and development of two aspects in the traditional symbol of how modern logo design to explore the "Road", puts forward the traditional visual culture of "root" of the meaning of the Chinese modern design. Based on the analysis pointed out that from the traditional symbols of the modern logo design to explore the "root", not only the traditional visual symbol of heritage and the use of direct, more choice in succession, in the tradition of the abandoned and achieve Modern Logo Design graphic symbols in the traditional creative transformation.Conclusion part, the traditional visual symbols and learn from each other between the modern flag, integration and further instructions, to clarify the traditional visual symbol of the diversity, complexity, and thus reveals modern logo design creative graphic symbols of the traditional conversion of positive significance.This paper attempts to explore how modern logo design creative transformation of traditional symbols of the problem and reveal the creative transformation of the practical significance and its role in promoting modern logo design. Further pointed out that the current situation in the modern world of local identity logo design value and significance of conscious thought, which not only deepen the traditional symbols of the benefit, but also for promoting the development of modern logo design also has considerable practical significance.