Research On The Application Of Chinese Character Graphics In Logo Design

Chinese character as a "local culture",how to make better use of Chinese characters to do the design,the need to master from the root,learning from thinking,from the use of perfect.With the development of Chinese characters,logo design has become more and more Chinese style.The first picture in Genesis Chinese characters,then gradually developed into a "sound form meaning" the combination of graphic characters,each Chinese characters have their own unique structural characteristics,configurational basis and the story of the graphic Chinese characters Chinese more adept at image thinking and holistic thinking.The features and functions of Chinese characters are embodied in the graphic and symbolic,the designer through the analysis of graphics,research symbols,and their integration into the logo design.Logo is a visual symbol symbolic,conceptualization,can express deep and multi meaning,is the most concise and meaningful language,and Chinese characters distinctive culture and nationality in logo design has also been fully used.With the evolution and development of Chinese characters,Chinese characters are highly summarized and created from the picture,this abstract generalization consciousness has demonstrated the Chinese people's thinking of creation.The role and significance of Chinese characters in the development of modern symbol art are mainly embodied in three aspects.First of all,thinking of Chinese characters affect the daily life of the Chinese people,the picture thinking,the main thinking,the combination of thinking for the design is a kind of inspiration,the poetic characteristics of Chinese characters are rich in design practices.Secondly,the use of Chinese characters to the design,making the design of the subtle into the people's vision,which led to the audience's sympathy.Finally,the diversification of Chinese characters,so that designers in the form of performance logo design has been continuously enriched.Nowadays,many brands in China,the national characteristics have become the image elements of a large number of designers.The Chinese designers in the process of the originaldesign,should fusion of national culture,adding Chinese characters factors in the creation process,the Chinese characters art,designed to carry forward the essence of traditional culture,China can reflect the outstanding symbol of language and charm of the nation.At the same time,the design of Chinese character logo is not only a creative source for logo design,but also has a unique style,with good visual impact and artistic appeal.