Research On The Application Of Chinese Traditional Graphic In Modern Logo Design

Chinese traditional graphic is the wisdom crystallization of Chinese traditional culture, its modelling is splendor, to the development of modern logo design offers many possibilities, Using Chinese traditional graphic design of the modern logo design, not only can strengthen the logo design metaphor, at the same time, it also can promote the logo design connotation contained in the traditional culture value, enable the modern logo design to full of vitality.Chinese traditional graphics in the modern logo design for the central thesis. From the concepts of Chinese traditional graphic and logo design, Chinese traditional graphic should understand the popular content of Chinese traditional culture and broad humanistic spirit, study of Chinese traditional graphics in modern logo design has a great practical significance. In consideration of Chinese traditional graphics its own characteristics, In order to apply Chinese traditional graphics in modern logo design, the application research from the four aspects of application principle, processing technique form and application advantages; The second is the modern logo design for reference and application of Chinese traditional graphics, The importance and necessity of reference and application has carried on the brief introduction, Talked about carrying forward national culture and open innovative thinking, Problems and solutions on the application of the reference made a simple analysis Combined with specific case from animal sources, plant shape, character is analyzed the application of traditional Chinese graphics in the modern logo design; Finally, Personal design practice of Chinese traditional graphics in the modern logo design, from the design conception, design sketches to the interpretation of the manuscript in detail.