Designed To Create Value

"Design will create value. " this is no doubt to the design of the academic findings, which is a widely recognized social problem. But the values of input and output are often not directly proportional in the real design practice, and even place the phenomenon "design can not create value ". Therefore, the design of how to create value? What kind of value creation? Become the problem always be think about.This article summarizes the design created values which in the context of the new economy, social value, cultural value and economic value, as well as designers, economists, corporate managers have different views. I have investigations to local graphic design corporation in Nanjing the actual situation, such as Nanjing King's Creation Advertising Co., Ltd., Nanjing HanQingtang Design Co., Ltd., Nanjing ShuYifang design studio. Nanjing several different types of local advertising companies, graphic design studio visits surveys, corporate leaders and staff a number of face to face interviews. Graphic design itself, from the perspective of local graphic design corporation in Nanjing some of the issues of value creation, and can promote to resolving the design managements, followed include: "Small and Specialized." and "Competition to promote business." there are two corporate development models, and the implementation of specific human resources management, designed by the industry transition to the market, strengthen intellectual property protection. I was summarized the experience with the design and management of these effective methods, and make it a system of theoretical system, able to graphic design corporation in China can provide a reference, graphic design market to promote healthy and steady development.