On The Animation Ethics: Concept, Relationship And Value

In recent years animation industry has been developed vigorously, and it has become one of the cultural pillar industries in many developed countries, with hundreds of millions of consumer market. Animation has also started to affect the people's increasingly rich daily life. She comes into the public view in a specific and intuitive form, and is quickly mass delight of the demonstration. It represents the spirit culture guidance of the whole society in some extent. Moral, as a way to deal with man and man, or man and the relationship of future development, influences and standardizes the life of people. As the economic life and political life can't live without the moral standard function, it is also affects in animation industry.This paper is divided into four parts. The first part is animation ethical concepts, which describes the historical evolvement of animation ethics, the basis of animation need ethic, the connotation of animation ethics of animation ethical concepts; the second part is the relationship between animation and ethics, it discusses the interaction and the influence between animation and moral, animation ethics problems and related thinking; the third part is the moral evaluation, discusses the moral evaluation through three points from truth, beauty and goodness; the fourth part pushes the animation from animation ethics law of development for research to explore, animation ethics against "animation moral no responsibility theory" provides theory basis, animation ethical research promote professional ethical progress and animation industry, animation ethical research prosperity social culture promoting ethnic culture, in the animation ethics study of animation industry under new drive the social and economic rapid growth of five parts expounds the contemporary value animation ethics study.This paper clarifies the relationship between animation and morality on the basis of elaborating the animation ethical concepts, as well as the animated moral assessment, and also discusses the guidance and the standard of the animation effects by ethics.Since there is not thorough research of animation ethics scholars at home and abroad, this paper is writing reference from some related concepts of art ethics and some methods of applied ethics study. The author hopes to study this subject for animation ethics of the formation and development of the work, can make some matting of social culture to promote prosperity of animation industry contribution to sustainable development.