Construction Of Visual Symbols In The Marketing Communication Methods

When The rapid development of information society for the visual communication design provided a rare opportunity for development and broad development platform. On one hand, advances in professional technology promote the diversified performance, on the other hand, the increasing public demands require diversified forms in communication. Unfortunately, designers pursuit "eye effect" in a lot of design work today in order to stand out in the fierce competition. They ignore the audience and essential function of information communication in order to pursuit novel and unique form. In design, the message often become the graphics that is difficult to identify, but the dazzling form. The essences of symbols in the design have long been among the second-line. The designers only express unbridled personality play and forget its only purpose-dissemination and communication.Visual communication design is "playing personality based on the principles". That is "creative" rather than "a difference."I have been engaged in the design and design management for nearly twenty years. In practice, I often think about how to play a personality based on the principle. According to my experience and the knowledge I have learned, I try to put visual symbol into the marketing communications from a theoretical angle. During this process, I will regard the marketing strategy as a guide to construct a strict construction methods and processes in visual symbols. That will perfectly match the design with marketing strategy, market requirements, and consumer demands for communication. It will be hoped that it provides a set of operational design practical solutions for the relatively divorcing among design and customer requirements, products, markets.