Hakka Folk Culture In The Local Commercial Packaging Design

This article dedicated to the Hakka folk culture in the business of packaging design. First understand the characteristics of the Hakka folk culture, and then elaborates on the commercial packaging design, packaging design, combined with commercial embodiment of Hakka folk culture, folk culture, the Hakka are summarized in the commercial embodiment of packaging design, and finally discusses the Hakka folk culture in commercial packaging applications of significance.Hakka folk and profound cultural resources, such as Hakka Round Houses, Hakka food, Hakka clothing, Hakka songs, Hakka customs, the Hakka folk activities, Hakka festivals. The folk culture, as a design premise of the content, cutting culture, negative culture, any design are pale. Hakka people and nature in dealing with the sustainable development process, contains a wealth of ecological harmony and aesthetics. Legacy of the Han and Tang periods in the maintenance of folk culture, cultural values and Confucian harmony is the combination of a Han Chinese as the main body contains the local She and Yao and other ethnic minorities cultural fusion.In recent years, China's commercial packaging design to a strong folk culture as a carrier, in the exploration and innovation on the road, out of a folk culture with Chinese characteristics, design of roads, and with international practice. In this paper, the perspective of Hakka folk culture, began commercial mining of the cultural elements in packaging design, packaging design made use of in the business of Hakka folk culture in the form and content, while the folk culture and commercial packaging design trends linked to promote Hakka folk culture, to strengthen the practical significance of this research topic.In handling the relations between theory and practice, the unique Hakka folk culture and the combination of commercial packaging design, packaging design is more to culture, to meet the needs of modern consumers, make our life better.