Folk Elements In Gansu Local Products Packaging The Application Of Design Research

The theme selected by the thesis belongs to the genre of local cultures and is based on the graduation project The Package Design of “Monk-Head”Wheat Flour from Mountain Tiao Farm.The thesis is not only a process of reorganization and reflection for graduation project,but also a summary and introspection for the precious two and a half years of postgraduate studies.Local specialty is a representative for the local culture,and is also one of the most high-cultural products in the era of global economy.It is the most unique products of one certain place,which means its package is also a representative for local cultural features.The thesis systematically elaborates how to apply the local culture in Gansu Province into the package designs of“Monk-Head” wheat flour.At the same time,the thesis discusses about the developing trends of packages of local specialty and current problems in the management.The author combines theoretical analysis with empirical study method,and conducts the deep study about the local specialty in Tiaoshan Farm.From the perspectives of image destructions of graphics,the lingering charm reservation of colors and combining form of characters,and with a professional standpoint,the author practices the designing,extracts the local cultures,analyses the potential customers and finally presents three series of package designs of “Monk-Head” wheat flour.Furthermore,based on the emotional response of consumers,the thesis discusses about the application of local cultures into the package designs of local specialty.The design proposal put forward by this thesis has certain reference value for the application of local culture into the package of local specialty,and reaches the goal of publicity and promotion of local culture.