Looking The Contemporary China Mass Culture Development Trend From The Popularity Of Zhao BenShan Opusculum

In this article, what I study is the phenomenon of "Zhao Benshan opusculum popularity". As one kind of folk art, Zhao Benshan opusculum is originally one kind of regional, exoteric, the local work, which mounts the place of refinement with difficulty in the original cultural pattern and the dissemination way. But, as a result of authority's mainstream media-CCTV's impetus, in particular the special function of "mainstream platform"-"Spring Festival evening" that the mainstream media provides, enabling the Zhao Benshan opusculum become "the piece de resistance" in the Chinese culture food-"Spring Festival evening", and "last 20 years". This article utilizes narration analysis and the text analysis method, carries on the thorough analysis and research to the Zhao Benshan opusculum popular process and the popular reason.The article proposes that, in fact the Zhao Benshan opusculum popularity is the result which the mainstream media and the mass culture form an alliance construct together. The national mainstream media CCTV needs the Zhao Benshan opusculum to entertain populace, while enhances the audience rating, at the same time realizes and mainstream culture and mainstream value validity, which make the populace realize the mainstream ideology unconsciousness identity in the entertainment populace's process; through accepting the mainstream cultural criteria and restrictions and transforming itself, Zhao Benshan opusculum adapts the mainstream media, then with the mainstream media formidable strength, achieves the goal in the wide range popularity and realizes entertainment populace's function.It is noteworthy that, as the mainstream media special localization and the Zhao Benshan opusculum vulgar cultural art characteristic, their union appears exceptionally awkward: flourishes in the "Spring Festival evening" for 20 years, Zhao Benshan has also become the widely known symbolic character; Attaining the big prize continuously more than 10 years, Zhao Benshan just like becomes the outstanding representative of the Contemporary China mass culture. But, The style, the interest and the value orientation of "Zhao Benshan opusculum", these distinctive qualities causes "the Spring Festival evening" become vulgar and low savors booster on objective, which should be the cultural art food which CCTV makes carefully for the whole nation. This has had the negative influence to our country current culture, causing it develop to the vulgarization and the unhealthy direction, also to a certain extent it displays under the "the mainstream media words hegemony" the mass culture undesirable development tendency.This research can provide a new perspective to understand the contemporary China culture movement. At the same time, through to the Zhao Benshan opusculum popular analysis, we may discover the contemporary China society culture development intrinsic logic and the development trend.