The Marketing Strategy Research Of Calligraphy Garden In Tong Yu Country

In recent years, as people living environment and life quality rise ceaselessly, the demand of people of cultural level is also rising. With deep cultural heritage tourism scenic spots and can give a person with spiritual enjoyment of high-end cultural products are more and more is popular with people. At the same time, our country pays more and more attention to the development of cultural industry. Constantly perfect related policy laws and regulations, and the deepening reform of the cultural system, and promote socialist culture development and prosperity of big problems such as the party central committee on the agenda of the important. This provides a good environment and opportunity. To the development of the cultural industry. It is in the subjective and objective of the superior development environment, the enthusiasm of developing cultural undertakings and the cultural industry all over the country is to an all-time high. Tong Yu County in Jilin province is located in the eastern Inner Mongolia, east Chui horqin grassland; it is a long history and beautiful city. Based on culture and ecological tourism resources are rich in the county and the people's cultural needs are strong, Especially external development environment have good foundation, Tong you county start building a theme park, calligraphy Berlin calligraphy garden. Calligraphy garden was built to the development of cultural industry leading core to promote tong Yu County, and to the sea ecological tourism depth fusion, bring out the best in each other. In the future development of the road, the calligraphy as tong yu county a new cultural enterprise, how to choose marketing strategy and effective implementation, how to overcome difficulties in the fierce competition, security enterprise sustainable development, how to create a famous cultural enterprise of all the major and the national as soon as possible get ahead and get status in the stage of cultural, so these are the calligraphy to be considered and problems to be solved.Our comprehensive analysis of the significance and marketing problem the calligraphy garden in tong Yu County will face can profound understanding of the industry development in calligraphy garden in the position. In the national cultural products sales competition, calligraphy garden of tong Yu County is faced with many challenges and operation test. There are three main factors affect the development and expansion of the calligraphy: enterprise internal and external environment, business location planning, marketing strategies.In this paper, the author has used many research method to analyze the development environment of calligraphy garden, and the author also further study of calligraphy garden marketing strategy, and puts forward the feasibility and practicability marketing plan, and provide a relatively complete theoretical reference for the future development of the enterprise calligraphy garden in tong yu county .