Positioning And Marketing Analysis Of Training Courses Of Hubei Sport Dancing Training Institute

Sports Dance as part of the sports industry,from the 20 th century,80 years into China to now has more than 30 years,all over the country is rapidly developing,according to the General Administration of Sports Federation of the survey,the current national sports dance participation of 30 million Left and right,indicating that China has a very good sports dance mass base.Sports dance in Hubei Province has a better mass base,the province's sports dance training institutions continue to emerge,sports dance has become a sports fitness and training expertise one of the best choice.However,there are many sports dance training institutions in Hubei Province,the training courses are similar,the course name collectively referred to as: Latin dance,standard dance,the name of the lack of diversity,lack of training courses,coupled with the mobility of teachers,marketing ineffective,Training market confusion and other increasingly prominent,resulting in the training of sports training courses similar to the sports dance training institutions will give priority to the choice of convenient transportation or friends recommended training institutions to participate in sports dance training courses,coupled with the flow of teachers caused by the loss of consumers,Marketing promotion did not play a role in the training market,low-cost competition and other phenomena,affecting the healthy development of sports dance training market.In order to meet the demand for sports dance more and more,this paper investigates the training courses of sports dance training institutions in eight regions of Hubei Province,and then analyzes the market by positioning and marketing theory.According to different geographical location Age,gender,occupation,income,education,family size,family life cycle,and the style of each dance in sports dancing;and the difference in the effect that consumers want to derive from the training course into multiple target groups,Through the differential marketing promotion and promotion of sports dance training institutions training courses and other aspects of analysis,for different needs to develop to meet consumer training courses and services.The consumer demand and training institutions to combine their own advantages to locate,set up to meet consumer demand for sports dance training courses to meet the consumer market.And then through the establishment of word of mouth effect and Internet marketing,improve the quality of training and training services to obtain consumer praise,which gradually expand the consumer groups to promote the development of sports dance training in Hubei Province.