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Research In China It Of Expatriates Business Chinese Target Scenarios Demand

Posted on:2012-11-01Degree:MasterType:Thesis
Country:ChinaCandidate:X M LiFull Text:PDF
GTID:2215330368975836Subject:Chinese international education
Abstract/Summary:PDF Full Text Request
For a long time, the practical studies of Target Needs Analysis (TNA ) is still lagging then the theoretical studies in business Chinese. This paper,initially, has investigated and studied the status of using business Chinese of the Information Technology industry, drawing experience from the theory of Michael H. Long, John Munby, Waters & Hutchinson about the Target Needs Analysis. Adopting the way of personal interview and investigation questionnaires, we have summarized the learners'target situation needs though analyzing some factors such as the surroundings about learners, learners and the native speakers who have same job positions. The article is mainly divided into four chapters:Chapter one is the introduction. We talked about the reason of writing this thesis, summarized the previous studies and then analyzed the deficiency of current studies. Finally we introduced the theories of this paper and figured out its value.Chapter two mainly introduced the process of the whole investigation. Firstly it includes some arguing terms such as the notion of Information Technology, business Chinese. And give a constraint to the object of study. In this chapter we introduced the data sources and how the questionnaire has to be worked out. Finally it is a summary of the way of this project.Chapter three come to an inclusion of the whole investigation, including the statistics result of this project from two ways of both one enterprise's inside and outside.The last chapter is the conclusion which summarizes the contents of the previous three chapters, and it points out the shortcomings of this project and the future research plan.
Keywords/Search Tags:Business Chinese, TNA, IT industry
PDF Full Text Request
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