Research On The Business Model Of SL Culture Company's "script Killing" Business

In March 2016,Hunan TV launched a new variety show named "Who's the murderer",which makes the "Mystery of Murder" game gradually moving from a niche circle to the public eye,becoming a new offline social entertainment fashion following the board role-playing games(BRPG)of "The Werewolves of Miller's Hollow" and "Legends Of The Three Kingdoms".After the outbreak of the COVID-19 in 2020,the "Mystery of Murder" industry ushered in the 2.0era.This increase in social attention has promoted the accelerated development of the script industry.Facing the rapidly evolving business environment and the increasingly competitive market,SL Culture Company as a latecomer in the "Mystery of Murder" industry,has become an inevitable choice to explore and timely adjust the business model suitable for its development.Based on the Canvas theory of business model and the resource-based view of business model,this article evaluates the existing business model of "Mystery of Murder" business of SL Culture Company.Using case analysis method,the company's business related products,business conditions and so on has been summarized,and then analyze the internal and external environment of the enterprise.To prepare for targeted business model optimization design,the findings are as follows:?The main issues of the current business model are as follows: The lack of innovation in the value proposition,which makes it difficult to give customers the feeling of freshness;The lack of competitive core resources and key businesses;Narrow channels and weak customer base;Single source of income and High costs.?Suggestions for the optimization design of the business model of SL Culture Company's“Mystery of Murder” business model are listed as follows: Create a value proposition of " Mystery of Murder Plus";Develop content and realize self-IP creation;Focus on network channels access and directly reach the market;Increase target customer groups and develop youth and group customers.?In order to ensure the smooth advancement of the new business model,safeguard measures are mainly provided from three aspects: operating system,talent team,and financial strength.For instance,the establishment of "front shop back room" circulation business model;Strengthen staff professional quality training to create a creative team;Actively expand financing channels and establish a cash flow management system.Finally,through the efficient operation of the new business model to achieve the overall gain of the enterprise.