Cultural Information Shift In Business English Translation

Economic globalization has deepened the commercial communication between different nations and cultures. As a global working language of business communication, business English has attracted much attention among people. In business communication, effective exchange of information is related closely to cultural factors. From the perspective of cross-cultural communication, in addition to the information itself, the response to the information conveyed also depends on the culture of conveyer and receptor. Culture affects the transmission of information, thereby affects the translation between languages. The main research contents of this thesis are the cultural information shift in business English translation. The author analyzes the cultural factors in business English translation and puts forward some strategies to achieve the equivalence of cultural information. This paper aims to study the cultural information shift in business English translation from the perspective of information theory. Through the research of the process and methods of cultural information shift, some feasible methods will be provided tentatively so as to improve the quality of business English translation.The research methods of this paper are the qualitative and quantitative research. On one hand, the author collects a large number of data through the reading. On the other hand, the author makes full use of case study researches based on the broad and extensive learning of business English works. By means of the research and the analysis directed by information theory, this paper points out the translator should have the sense of cross-cultural communication. Culture is one of the most important factors affect the business English translation, so it should be emphasized. Besides, this paper also reveals the loss and distortion of information in English translation as a result of cultural differences, and strengthens the importance of studying information shift in translation. There are still lots of limitations in the research because of the lack of materials in the research on business English translation from the perspective of cultural information shift. The author expects that the study of this paper can provide more effective guidance to the translation of business English practice so as to improve the quality of business English translation.