Domestic And Foreign Animation Derivatives Development And Marketing Analysis

Today, animation is no longer just a fun children's cartoon and "trailers" before movie play, which has become the most popular cultural and creative industries and pillar industries. With the national science and technology and economic development, people's cultural needs is also growing, so the cultural and creative industry has become hot in the context of social concern, animation as one of the main fashion consumers are valued by society because of its remarkable economic and social benefits. Animation industry is mainly made of five parts, namely, research and planning early animation, animation, sales of animation and animation derivatives sales. Each of these steps are linked together to form a complete industrial chain. If you want to have a benign operation and profitable purpose in the industry chain, a long-term sustainable income approach is needed and animation development and sales of derivative products can meet this demand.. Animation derivatives refer to designers to develop and manufacture a range of services or products for sale. You can also authorize animation characters and advance to wider area. Through exploration and research about the United States, Japan and South Korea, not difficult to find that they have a complete industrial chain, good operating mechanism and the way of marketing. In contrast, the Chinese animation industry is still in the initial stage and has a missing link chain scission of the problem, which seriously affected the animation revenue and the development of animation industry. Although the development of Chinese animation has some problems, but China has a long history and rich cultural heritage. Through the learning experience and advanced technology of other countries, out of an animation industry development path with the Chinese characteristics.