Analysis Of Influencing Factors Under The SCP Framework On The Development Of Animation Derivatives Industry In China

The concept of "Animation Industry" was put forward in China in 2000,meanwhile a target was set to make the industry account for 1%of the national GDP in five to ten years.The animation industry development plan was introduced in the 2009 Government Report.A clear way of developing the animation industry was established through constant reassurance of its core status by the government.It gradually becomes a major contributor to the development of cultural and creative industries with its fast development and favorable government policies.The animation derivative industry is set as the research object.Through the analysis of SCP framework in the industrial organization theory,it is found out that,in the animation derivative industry,there exists a complex rather than a one-way model of the three elements,industrial structure,market behavior and industry performance.The casual transmission model of the industrial pattern to the industrial performance is highly affected as the internet penetrates the animation derivative industry in a fast pace and full scale.Based on the introduction of relevant theories,SCP analysis paradigm is proved to be well-conducted in the analysis of the animation derivative industry.Qualitative and quantitative methods are applied in the essay.Features of the animation derivative industry market are summarized through quantitative analysis of the total value of the industry and data from individual companies.Also,change of strategy on market behavior and its effect on industrial performance are analyzed through study of a representative case under a certain feature of market structure.Through the above-mentioned method,the structure of animation derivatives industry in China is defined.Considering changes in industrial organization caused by internet and representative cases in the development of IT industry,it is also discussed that industrial structure,market behavior and industry performance mutually constrain and develop with each other in multiple dimensional spaces in the new era.Based on the above-mentioned influences,problems and its causes in the animation derivatives industry are discussed one by one.Reasonable suggestions and predictions are offered.Conclusions are drawn after current industry situation being analyzed and market data being calculated.There's a low degree of concentration in China's animation derivative industry,which means it is a competitive market with low market concentration.There is a certain degree of product homogeneity as the products are almost the same.There are few barriers to enter or exist the market.And little capital is required for the market.The allocation efficiency of resources is low,so there is a certain waste of resources.Finally,in view of the above conclusions,corresponding suggestions for future development of the industry are proposed.