Animation Marketing Leading Mode Analysis

Relationship of animation marketingand animation industry is very close.How to recover the cost by anime sales and derivatives development?The key is the use of animation marketing model.At present, China’s animation industry is still at the primary stage of development, widespread industrial development not balanced, number of links in the lack of a virtuous cycle, the industrial development model is not clear. So not form a benign animation industry chain, the development of the conventional marketing mode is difficult to success.In the animation industry chain fracture cases,Animation marketing leading mode that be tested by countries such as Japan, Europe and the United States gradually comes into the line of sight of people.Using to practice the industrial chain of each link.This paper uses the comparative analysis, summary, analysing the general characteristics of Chinese cartoon industry chain development present situation and the lack of specific features of animation industry chain;Summarizes the definition of animation marketing front mode combing the marketing method of the model;Both from the macro level the advantages of animation marketing leading mode, and from micro level with typical successful cases in depth analysis,Through to the cartoon marketing leading mode of thinking, the application and characteristics analysis of anime marketing leading mode of overall situation, and in the feasibility study of the current market environment.Combined with successful cases at home and abroad, the traditional model of marketing leading advantage to comb, wishing to conform to the situation of China cartoon marketing of further in-depth study provide some useful reference, discusses the formation of Chinese cartoon industry chain from the perspective of marketing and the possibility of benign development.