| Graphic image is the most widely used design element in contemporary graphic advertisement design. The fashion images as one kinds of visual language can reflect the social and cultural trends, are manufacturing and widely spreading by advertisers and manufacturers. Fashion images as the main elements in the contemporary graphic advertisement is a means of information dissemination and cultural expression, has deeply affected our individual behavior and value judgments. In the current consumer society, people's pursuit of fashion highlighted in the symbolic meaning behind the advertised products. The changing of the mass consumer psychology needs promotes the changing of aesthetic of the fashion images. Based on the in-depth analysis of contemporary fashion images in graphic advertisement , interpretation the rule of all the advertising business phenomenon in consumer culture. These phenomena is related people's daily lives, people rely on them to receive information and influence. Filled by a large number of these images of fashion advertising design analysis, it can grasp the way of today's consumer culture to create a fashion and popular strategy, and summarizes why the consumer culture what contained image of fashion impact on people's taste and aesthetic orientation. |
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