Nanjing Chenguang 1865 Creative Industry Park Development Model And Strategies

As the emerging field of knowledge-intensive, creative industry has become the developed countries and regions rapid rise of an important industry. Creative industry in China has made significant development, particularly in Shanghai, Nanjing, Beijing and other cities which have actively promoted the development of creative industry, and established a number of groundbreaking creative industry bases, and gathered a group of outstanding creative talents.This article is based on the creative industries, study creative industries concepts, characteristics and formation process; analyzes creative industry park related development model theory, learns from two instances typically national development model of creative industry park; analyzes Nanjing Chenguang 1865 Creative Industrial Park development model, describes the formation ideas and development status of the park; analyzes the strengths and weaknessesof the park,the risk and opportunity of external environment; priposes strategies for further development. While this article explores the development of model industrial complex gains and losses, plays an exemplary role in park's investment and construction for other creative industries.Through the combined effection of the park,the creative industries'high value-added features and wide integration fully display.The park's development model is the value of creative industries to achieve protection. The development of creative industry parks provides a new way to update urban mode and give the active protection of industrial heritage, provides a new opportunit to continue and develop traditional industries culture. Industrial complex development model focuses on a geographical advantage, cultural research strengths and regional economic characteristics. Phoenix attracts to nest, various types of industrial development presents both specialization and the trend of integration between manufacturing and the creation of mutual promotion, manufacturing and services support each other, mutual integration of industrialization and information, the knowledge, technology, culture, art and other elements into more products and services, obvious characteristics of industrial clustering, which has been strong support in creative development of creative industries as well as urban growth.