Research On The Application Of The Calligraphy In China Modern Packaging Design

Under the background of the commodities competition against daily increasing basis, China packaging design with characteristic culture and personality can make goods to be unusual, and also is to be a wise choice in international commodity competition.This paper use the research method of the Science of Art and aesthetic consulting a lot of related literature,sum up some experience in specific practice,realized the significance of the calligraphy application in China modern packagdesign.in view of these circumstances, the calligraphy application in China packaging design is to be studied based on its cultural and aesthetical feature. Through analyzing from calligraphy structure, font, Chinese ink and others angles combining with actual packing, sort out the principles and regulations of calligraphy applied in Chinese modern packaging design. And it will develop and spread aboard the national traditional culture, promoting the commodity economic prosperity and improving packing design level.In summary, researching on the esthetic structure characteristics of Chinese calligraphy, Combining with the specific examples of Chinese calligraphy in modern packagdesign, and arrive at the conclusion that the profound values and culture influence, great economy benefits of calligraphy for China's packagedesign industry. In this way,this paper can be used as a reference for enterprise to adjust design style with calligraphy rule ,value and ethnic culture applied in this field.