A Mashup Of Packaging Design Elements

With the diversified development of the word in political, economic and cultural,requiring us to realize the human and the contemporary design. "Mix build" is the inevitable result of the cultural diversity, and it got developed widely in the field of design. "Mix build" is embodied in packing design, and it is the combination of a variety of design style, design elements. And it is also a harmonious blend of cultures in different regions of the world, which mix the two previously unrelated objects skillfully and match with product features, etc, making itself with a variety of expression, unique culture,harmony, emotional and aesthetic characteristics. It is the extension of creative boundaries because of its unique creative technique enrich the imagination of consumers.The concept of "mix build" and its social and cultural background is discussed firstly in this paper. The "mix build" packaging design aesthetic interpretation is discussed secondly. Thirdly, through the study of good "mix build" packaging design case, we explore the expression of "mix build" and parse its deep cultural connotation from the text,graphics, packaging design elements such as modeling and material aspects. Finally, I create the graduation design combined with the feature of "mix build" of art. I hope this paper give designers and consumers some thinking, inspiring designers with an open inclusive attitude in the face of foreign economy and culture, broadening the theory field of packaging and the cultural connotation of designers. Combined with "mix build" design concept and design gimmick, making packaging more creative, humanistic care and internationalization, promoting the development of brand and internationalization of the packing.