The Application Of Calligraphy In Packaging Design

Calligraphy is a huge database, this law from the formal beauty of calligraphy and philosophy are two aspects of packaging design in the study. Calligraphy flows freely in lines of beauty; structural organization of writing intricate order, density-and-white beauty of rhythm and momentum; its high degree of general characteristics, strong visual impact, highly aesthetic value. Due to the traditional philosophical thinking, "Imitation of Nature" of the simple beauty; "Heaven," the beauty of harmony; simple beauty; "white when the black" space of the United States; artistic conception of the packaging design has a strong theoretical guidance effect.Based on the domestic and foreign calligraphers calligraphy innovative research on the dynamic analysis, to explore more modern calligraphy used in packaging design possibilities to enrich the design language. Its relevance and adaptability features for the packaging design to provide more extensive choice. Japan's best packaging design through the analysis to elements of Chinese calligraphy application designers have some inspiration.In this paper, packaging design "localization" to start on some of the major examples of Jinxing of Excellent Packaging, of Ruhe better to Jiang Ying Yong packaging design in calligraphy,calligraphy to discard the dross and select the essential face Chuan Tong, firmly Dizhi brought doctrine, Zhongdian yes to Bawo good spirit and essence of calligraphy and the meaning of embracing different cultures, and modern design concepts and aesthetic combination of modern science and technology support to China's packaging design features a new tower in the international arena.