Research On The Marketing Strategy Of Minority-themed Movies

Entered the 21st century,China’s rapid economy development,China’s film industry has entered a period of high-speed growth.Since 2003,China’s film box began to grow at a high rate of more than 30%per year.By the end of 2016,China’s film box office has increased to 45.7 billion yuan.The prosperity of China’s film market has brought opportunities to the development of domestic films,and the film of minority,as an important part of domestic films,should also grasp the opportunities and develop.But because of the film content distribution channel propaganda strategy and so on,since the new century,the film of minority did not get very good development.A successful film of minority should not be just a fine art work,but it should be a high box office business that caters to the consumers taste and is accepted by the majority of consumers.It need to use marketing perspective and view of the film for a comprehensive promotion.This paper attempts to study the marketing characteristics of the film of minority,and analyze the marketing strategy of the film from the macro perspective,and provide reference for its development.From the content,pricing,channel and the promotion of four aspects,this paper gives the marketing strategy suitable for the film of minority.In the last part of the article,I will analyzes the prospect of the film of minority.In the research of the present situation and future,the feasibility marketing strategy is obtained.In particular,the first chapter of the article expounds the plight of the film of minority.I research it from the content and commercial,and try to analyze the plight of the film of minority.The second chapter researches the content of the film of minority.First of all,the content of the film must have the universal values of the present.Instead of simply building up by the elements of minorities.Secondly,use the best-selling text.The third chapter studies the pricing strategy of the film of minority.And the fourth chapter studies the channel strategy of the film of minority.The fifth chapter studies the propaganda strategy of the film of minority.We should take the movie as a sale on the market.And we should use the series of means to complete the promotion of the movie.The sixth chapter is the prospect of the development of the film of minority.