Research On Motional Logo In The New Medium Environments

New media is a kind of media which is supported by new technical system, such as digital magazines, digital newspapers, digital broadcast, SMS, mobile TV, Internet, desktop window, digital TV, digital movie, touch media, etc. Accordingly, the new media environment art design patterns and dissemination means took a new changes that lead to planar logo design and some other traditional form of art design is facing a huge challenge. In order to meet the new media environment of people's vision, the logo design requirements appeared from the static to dynamic, from 2d to multi-dimensional, from the plane to stereo, the development trend of dynamic logo by more and more people's approval.As darwin's theory of "creatures", the social individual must with changes in the environment to adapt to survive, dynamic logo is the same, it must be with the development and progress of new media environment the development requirements of the match, also must satisfy the people's senses needs. In science and technology by leaps and bounds today, new media constantly changes, dynamic marking as a melting film, literature, painting, music and other art performance means and skills to a comprehensive art form, must also unceasing progress, can shine brilliantly in new media environment, to become the enterprise and the mass's pet.New media environment call conesponding design form, and also promoted the development of the dynamic marking, it with sports images and rich voice bring a completely new audio-visual experience, these visual information form and changeful, content is diversiform, away from the traditional paper spread the fetter, anytime, anywhere in a relatively short period of time within our communication, a large amount of information in building up the enterprise image, communication and competition occupies an important position, as a kind of traditional identification of the breakthrough and innovation, new media environment under dynamic logo is not only to the modern society has great practical significance, but also for future logo design development lays direction.This article from the dynamic marking the origin of the strokes, and new media environment dynamic marking the development and change of the beginning, expounds because the technology progress and cultural diversity, human advocate, rational demands caused the new media environment dynamic marking present digitization, humanization, systematic development trend, it also summarizes new media environment dynamic marking characteristics-identification, process sex and plot. In addition, this paper summarized some examples of dynamic marking of artistic expression means, and analyses the new media environment dynamic marking meaning and function. Finally this paper puts forward that the increase in new media environment dynamic marking the interaction design, not only can improve the beholder's participation, also accord with the modern information transmission concept and people-oriented design concept.