Research On The Design And Performance Of Dynamic Posters In The New Media Environment

Dynamic posters in the development of new media environment came into being,it uses new media technology and dynamic form of expression,in the traditional poster to add a certain concept of time and space concepts,so that the screen in the original static graphics into dynamic graphics,From a single performance into a diversified,thus creating a new visual experience and visual performance.Dynamic posters as a new form of publicity,breaking the traditional single poster single plane two-dimensional visual information output,by adding graphics or text gradient overlay and other effects,and even add audio or video,to create a new immersive The publicity model.It is the way of dynamic communication,the various activities of information,cultural knowledge of the publicity and cultural ideas spread through the electronic media to achieve.In the dynamic design process designers need to simplify the complex information content,to ensure that the audience in a short time can receive the message to convey the subject information,this approach can not only more effectively cause public attention,the fun of the movement of the screen You can also deepen the audience's impression.The author found that the dynamic poster and the traditional poster distinction is mainly reflected in two aspects:First,the innovation of artistic expression.The addition of pictures,sounds,special effects makes the poster screen more novel,the audience can feel the impact from the senses,so as to get a deeper impression.Second,the spread of carrier changes.Traditional posters are mainly used to spread the paper media,and dynamic posters are through digital media,such as mobile phones,outdoor electronic screen,building screen and so on.Nowadays,the excessive dependence of the audience on the way of mobile information transmission and the rapid development of digital media technology are the main reasons for the rapid development and application of dynamic posters.The author analyzes the five advantages of dynamic poster with a lot of concrete case analysis: the narrative is strong,the information capacity is large,the visual effect is rich,the communication is deep and the emotion experience is deepened.After in-depth study found that the designer's aesthetic,audience needs,technology and media development are important factors affecting the dynamic posters.The application of dynamic posters allows us to feel the efficiency of information dissemination,but not any situation,the environment can be used,its application also has limitations,such as: environment,cost,etc.,designers should not blindly meet the design trend,only to Get attention and "move".