A4vertising Design Angle Of View Character For The People Mind Effect Discuss

Visual language in all feeling is very unique and important part. In a very short period of several years, the advertising from simulation technology visual language has to fall across the digital s, the development of science and technology to people's life and work and has brought about great changes of environment. From this and to advertising to create more development space. According to the needs of the audience, new media constantly emerging, advertising visual language pervasive, all kinds of advertising filled with people eyeball. All the visual advertising will be part of the eyeballs, from outdoor, flat to video, network of, is all along with science and technology development arises at the historic moment. But in many of the media types, there is the one thousand traditional form, how to play in our time on the age of the new cultural stereotypes, continuous innovation, garner recognition, not be the eyeball of people hate, we study is highly concerned.Paper roughly divided into seven parts, the first part of the introduction, this paper briefly stated this topic research background and meaning, to research the breakthrough point, method and way; In the second part of advertising on the characteristics of the visual language analysis, this paper discusses the visual language and abnormal visual advertising language characteristics; In the third part of the communication mechanism analysis, the influence of the readers' psychology; The fourth part with the demand of maslow's theory to analyze the audience psychological impact; The fifth part from the cognitive process analysis audience psychology influence; Part6visual language to unconventional audience identity influence; The last is the full text summary. In this paper, the main purpose of advertising is to want to visual language features on the audience psychological impact on the deep discussion in the following respects to get some innovative achievements:first, combed the advertising the basic vocabulary visual language, grammar and rhetoric as semantic expression of advertisement of visual communication legibility, vivid and refer to the sex and rational characteristic. Second, explore the unconventional visual language is additional kind of advertising, ambiguity and mix, and other performance of the performance of the advertising of visual communication novelty, deconstruction of sex and lively irrational trait. Third, this paper explores the abnormal visual language to the influence of the audience identity, such as gestalt psychology of visual artful hui for the audience to attract, postmodern cultural ideological trend of pop, punk, especially the graffiti and deconstruction to show such as visual language style advertising impact and pay more attention to the interest of the human nature.Through the above research, I found that regular visual language style though give people visual communication bring some convenient, but at the expense of the many emotional conventional visual language standards are being questioned. Social development to material enriched, the demand of the multiple choices also bring more mass information of the reform period, people of the traditional advertising visual language is very easy to produce the aesthetic fatigue. Therefore, from the beginning of the rebel single visual elements, and to seek more exciting, innovative and humane care, especially after the style of that more individuation, abnormal visual language is more and more into advertising in the areas of design. As sir alex at Wright in the graphic design principle of said:"posters have to do is conspicuous, attract your attention, and until you can understand the meanings of the message. And according to the order of the above, first, and then to attract attention, understand." Visual options are positive, not passive behavior. Therefore, advertising design of visual language must according to the enterprise marketing strategic thinking and specific advertising strategy, creative advertising will meet popular aesthetic habit and according to the standard for the combination of symbolic layout, through the visual scene and written expression, such as design elements, create with communication appeal works.