Outdoor Advertising In The Audience Awareness Of Visual Expression Design Research

China outdoor advertising market in recent years has been in high speed growth, in thecity take a very important role, become the spread of urban commodity economicdevelopment level and cultural accomplishment of one of the symbols. In outdoor advertisingvigorous development, but also exposed many problems need to solve for the letter. Theaudience of outdoor advertising visual expression design attention and be fond ofcharacteristics, rich outdoor advertising expression language and the method, can producemore novel visual performance effect. So, from the point of view of the audienceconsciousness of outdoor advertising visual design research is very necessary.In this paper, at first the outdoor advertising, visual design and audience awareness of keyresearch concept is defined, and the outdoor advertising visual design related theory arereviewed, and then from arouse audience visual performance elements, innovation audiencevisual space dimension, innovation outdoor visual media, design new visual form and so onmany Angle summarizes the outdoor advertising visual design method. Finally, based onqiqihar bus stop outdoor advertising visual design as an example, the full investigation andstudy foundation, on the bus stop in qiqihaer city outdoor advertising communication effect ofvisual design are analyzed, and puts forward the improving qiqihaer city bus stop outdooradvertising visual design strategy of effect. The result of this paper to China outdoor designpractice to provide feasible creation principle and methods, to promote China’s outdooradvertising design and production level, to improve the communication effect of outdooradvertising plays a certain reference.This paper research content mainly includes five parts.The first chapter is the introduction part, mainly including the research background,research purpose and significance of the research, the domestic and international researchstatus, etc.The second chapter is the outdoor advertising audience analysis. In this chapter, theoutdoor advertising, visual design and audience awareness of key research concept is defined,and the outdoor advertising visual design and the relationship between the audience arediscussed in this paper.The third chapter is the audience consciousness and popular culture. This chapter firstly introduces reception aesthetics in the advertisement audience research application, and thenfocus from cognition, emotion and motivation, will the three dimension analysis theadvertisement audience accept mental process, and finally discusses the mass cultureconsciousness to the influence of the audience.The fourth chapter is based on audience awareness of visual expression design principles.This chapter from arouse audience visual performance elements, innovation audience visualspace dimension, innovation outdoor visual media, design new visual form and so on manyAngle summarizes the outdoor advertising visual design principles.The fifth chapter is based on the consciousness of audience in qiqihaer city bus stopadvertising visual design research. This is the focus of this paper, the innovation of the paperis the place. Based on qiqihar bus stop outdoor advertising visual design as an example, thefull investigation and study basis, the use of outdoor advertising visual design related theoryand method of qiqihaer city bus stop outdoor advertising communication effect of visualdesign are analyzed, and puts forward improving qiqihaer city bus stop outdoor advertisingvisual design strategy of effect.