| Based on the real estate craze, the national house price stays at a high level immediately this hot spot, unifies own studies the specialty, from design angle embarking, makes the real estate advertisement design for this article breakthrough point, embarks from the reality, discusses real estate advertisement this demand the root to be at thoroughly.This article from the real estate advertisement's demand introduction, in the real estate advertisement user-friendly demand's localization and the performance, the real estate advertisement the user-friendly demand's thought idea and the promotion and so on three aspects has carried on the full detail to the paper viewpoint the explanation, from the advertisement was the user-friendly real reflection, the real estate advertisement user-friendly demand design localization, in the real estate background culture and the brand, the real estate advertisement user-friendly demand creation idea and so on has carried on the thorough analysis variously, thus produced the real estate advertisement the reason, the function, the significance distinction unfolded in front of the reader.Real estate heat degree staying at a high level, from some kind of significance achievement real estate business, but has the brains real estate business, actually more and more pays great attention own enterprise culture connotation and the developmental item fuses ingeniously together, in the brand which and hand's project will accumulate little folds puts together, one and demonstrates gives the common people, forms respectively the unique enterprise image and the propaganda style. Just like, mentions ten thousand branches, the people will first think that "good", will think again "expensively", even some people "will shrink back at the sight", no matter what, this was explaining that this kind of brand image, will look like in the nation has many cities to have "ten thousand branch blue mountains" this high-end brand to be the same, each "ten thousand branch blue mountains" will have the similar advertisement language, "sincere city, a school new blue", will have the ideal condition words very much, will read attentively thin, as if will give the feeling which the human one kind will restore justice, has desire which will plant must purchase. A seditious advertisement language, urged many people to go to appraise, this true has then realized the sales first step. But by now, the advertisement played the attraction purchase crowd's decisive effect.Before real estate advertisement performance, needs our accurate assurance real estate localization as well as the demand object, unifies the rational demand and the perceptual demand. When the real estate advertisement carries on the performance, holds attracts the consumer sense organ attention, the union real estate background culture, forms from the abstract to the embodiment creativity thought that omni-directional three-dimensional performance, abundant and elegant; Holds the performance advertisement appropriate media and the manifestation and the rhythm. Meanwhile, grasps the advertisement the strategical performance, can conform to the property status and the spiritual demand; Holds the modern people to long for the return nature, feels the countryside breath the thought feeling, carries on the emotion and the art organic synthesis, manifests our country beauties to unite, possesses forbearance is big occupies the position culture, the pursue user-friendly demand idea, the fitting consumer's innermost feelings condition and the emotion demand. Just like, Wan Kebai green jade garden message:"the heart lives garden of the big boundary" for the human one kind fresh, the satisfied feeling, is similar to the true return is ordinary in the nature.Integrates the user-friendly demand in the real estate advertisement, causes the advertisement the function not only simply to pause in the sale transmit message, the promotion entire society's user-friendly breath, then stimulates designer's creation inspiration unceasingly, the development mentality, the opening design new domain, achieves through the design dissemination, the promotion society's harmony development. |
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