Creative Graphics And Applications Of Commercial Real Estate Brand Image Design

Commercial real estate is a comprehensive business development and the operation of the real estate industry, with the characteristics of land assets development, commercial property marketing, through the investment promotion, marketing and business marketing for market operation target. Commercial real estate market factors, the core of the enterprise market competition factors+hr+enterprise capital operation factors, land assets+brand factors, and this paper studies mainly the brand image in the direction of the competition. Brand is an important factor to form core competitive power and reflected, is the enterprise market value of the full display and expression, is the enterprise brand competence in the market and an important part of stable, innovation and creativity is the value of commercial real estate brand competitiveness in the spirit of the soul. Brand image is in the business for the purpose of marketing, the market for corporate branding identity and target audience cognition, establishing market visibility and reputation. Create and characterization of the modern commercial real estate enterprise brand image, is the key to enhance the brand competitiveness. Brand image by innovation and resources effective integration ability, creative graphic design performance is the core part of the corporate brand image design, using graphic creative idea makes the enterprise brand image design content expression novel, rich in forms of aesthetic feeling and aesthetic interest, by visual marketing force marketing to establish brand image and market awareness, information and visual communication, and enterprise culture idea.Case based on the theory with practice the author own market experience, on-the-spot investigation and case analysis and literature study method to study shows that involves aesthetics, marketing, psychology, visual communication design ideas and principles, business practices and other aspects, to the current domestic commercial real estate market development present situation and prospects, graphically creative characteristics and the way of thinking, theoretical guidance for the key research of visual communication, through the case study, theoretical study and practical project as an example to analyze, in commercial real estate enterprise image design using graphic creative idea to shape the corporate image and marketing role and purpose.