Media Pressure And The Local Government

Supervision by public opinion is the inevitable product of the democratic politics developed to a certain stage. It is also an important sign of social civilization and progression that the media or the public can monitor the government effectively. In China, the public opinion environment that local governments face is constantly changing with the social restructuring and development. MEDIA CRISIS became a crisis form that the government constantly encounters In the new media age..Emergence of new media brings people's freedom of expression into "low threshold" or even "zero threshold" era, enters the "era of both big mouth and small mouth talk" that is "universal expression era" or "universal microphone era". In addition to the traditional media public opinion, there emerging a new one relying on new technology and platforms. A seemingly insignificant "microphone" or "gossip" is likely to heat up quickly through the fermentation and catalysis of the emerging media. Once induct ineffective or inappropriate, it easy to expand the local problems to global issues, the general issue into a political one. Meanwhile, traditional media have a certain independence and autonomy with the establishment of the market system and the democracy rule of law. A number of professional take responsibility to uphold the press to defend social justice, and the supervision by public opinion tend to Cross-regional trend. China's openness to foreign media continues to expand, it makes a point of public opinion is likely to cross-border transmission. Local government can not continue its previous traditional control logic for the information as "delaying report, even not report". Globalization and instant dissemination of information makes the government difficult to close some of the information.In one sense, local government be in the "small government" game "big media" position in facing three-dimensional interwoven, inter-regional and global media public opinion pattern. MEDIA CRISIS at risk! Additionally, various contradictions superposition and interests entanglement emerge as our country enter upon a speed social transition, and problems continue to show in public view such as the absence of government, abuse of power and official corruption. Officials have a correct understanding and ability to handle MEDIA CRISIS under the new media time is become an unavoidable real issue of the government.This paper begin with the analysis of media pressure and the act of local government, and combine public management and crisis management with the media theory and also associate the domestic cases especially that of Wenzhou. It discuss the actual public opinion condition of local government facing, the formation mechanism of media crisis and the various errors by handling it. furthermore, by drawing on the experience of Western countries, he advance some strategic consider such as the response to the media crisis, the build of a harmonious relation between Government and Media, and the realization of excellent interaction among government, media and public.