Study On Coping With The Crisis Of Network Public Opinion For Local Government Based On The Perspective Of We Media

Different from traditional media,We Media overturned the traditional media elite model with strong interactivity and diversity Internet era,transferred public opinion to the grass-root class.The 500 million internet users have the full of evaluation right in the Chinese society of everyone has a voice.Network public opinion has been boarded the stage of history as a kind of social phenomenon based on such a large audience and the rapid spread,affected government governance and public security.Network public opinion is point of view published on the Internet about public local social ecology,political ecology,cultural ecology and express their own interests appeal.Network public opinion is the reaction of the general public subjective intention,that is also a kind of objective reflection,having negative effect and positive effect for local governments.Local government faced with both opportunities and challenges confronted with crisis of public opinion,how to turn a crisis into opportunity is important indicator considering government administrative ability,Strengthening the fundamental starting point of the theoretical research.Paper based on the crisis management related theory,following the logical framework about theoretical analysis-empirical studysums upinnovative thinking,adopting the research methods for combination theoretical research and empirical,analyzing the status quo,problems and trouble,ascending way and innovative ideas to cope with crisis of network public opinion from the perspective of We media.First of all,chose the sensation throughout the country“Harbin fish events”as a typical caseduring the Spring Festival of 2016 based combing system of related theory research status athome and abroad,analyzed the process of production and propagation network public opinioncrisis from the perspective We media through the whole review by events.We revealed that if thecrisis disposal failure that the public opinion events will burst into public crisis,and that this kindof crisis destroyed the government credibility and image is irreversible process and no wayto repair almostly.To cope with crisis of network public opinion is a severe test of administrativecapacity for local governance.Secondly,based on life cycle theory,We divided the network public opinion crisis intoincubation period,outbreak and spread period,recovery period,then analyzed detailed theperformance on disposing the network public opinion crisis for the local government in "Harbinfish incident","Qingdao shrimp for event","Tianjin 8.12explosion"and so on,andsummarized out various phenomena exposed at all stages of the network public opinion.We found that the biggest obstacle to public opinion crisis response is weak concept of network public opinion crisis,imperfect system mechanism of network early warning,effective response from local government,specially fall behind in and management field.Third,discuss the various problems and factors dealing with network public opinion.The occurrence,development and agglomerate of network public opinion,is the inevitable conflict during the period of social transformation.Network platform promoted the network event evolved into public opinion crisis and poor response capacity of local government are based civil servants “ability panic".In order to benefit for local government concerns in terms of crisis information open.there is a low levels balance in the government,media and the public and divided up and down the macro governance structure that result in the loss of ability to cope with the crisis.We must actively explore effective measures to improve the ability of local government public opinion crisis response.Fourthly,to improve the ability of local governments to deal with the network public opinion crisis is the focus of the research and exploration for the theoretical circle and government departments at all levels contact the special ecstasy,conditions,and party particularly the openness of network public opinion,public opinion field in the new media era.We have made a certain achievements in various aspects,such as the construction of laws and regulations,change ideas,improve the public opinion detection technology,improve quality and ability.These traditional means a limited impact by practice proved.Paper puts forward three new path: based on the agenda-setting guide network public opinion,based on law and good governance cultivate rational way of thinking,based on the government-led networking management mode.Taper focused on analysis the achievements and defects and the insufficiency for local government in the network public opinion crisis response of excavate the predicament and cause of the failure of the government public opinion crisis,summarize the existing scientific literature and advanced practical experience,suggestions to consummate the path cope with crisis of network public opinion according to local government.This is the requirements for government information public and government affairs micro blog standardization from the perspective of We media.This is an urgent need to study and attaches great importance to the fields and topics about improve the credibility,enhance the level of governance in our transitional period.