Research On Situation, Problems And Countermeasures Of China's Government Microblogging

With the rapid development of new digital media, represented by the Internet, the rapid development of China's government micro-blog in2011, local government agencies have established official micro-blog micro-blog form of political participation. The government to understand the people, brought together the wisdom of important platform is a new form of "network politics". In the age of web2.0, micro-blog is a media "micro revolution", political participation, the greatest innovation in the way. Administrative micro-blog diversification of the main and civilians has become a real face to face with the people of the grassroots media, the word limit of140words and convenient, diverse means of sending so that each individual can express their views, and greatly liberating people's right to speak. The multi-level viral model leverages the power of online media, in one comment and forwarding the general public a high degree of participation in public space is gradually formed. Micro-blog, creating a new model of interpersonal communication, so that the public interest news, breaking news reports has become more significant results, both government agencies and businesses have also opened the micro-blog and, closer to people. Administrative micro-blog on the basis of the advantages of full play to existing grass-roots micro-blog, instant, interactive, information dissemination process, showing the plurality of communication subject, dissemination of issue diversity, close to the people of the mode of transmission characteristics, so that the Administrative micro-blog quickly become a government agency to release information, listen to public opinion, an important channel for improving the work and bring a change to a completely new political participation. Prompted the government officials attach importance to the Chief micro-blog widely receptive to public opinion, promote scientific and democratic decision-making; fully leveraging the network environment, the level of the administration of effective supervision of the government, creating a new model of the network era officials and the public to interact and build a clean and efficient Government to provide effective protection, a strong impetus to the government's social management innovation, the inevitable choice of China's governments at all levels.Media to participate in politics as an emerging government, our government micro-blog management system is not perfect, coupled with the inherent limitations of the political system and the spread of the concept of lag and other reasons, lead to the Chief micro-Bo arc still many problems in the operating system, language style, their own positioning, functional positioning. Administrative micro-blog into a single government information release platform, you can not give full play to the advantages of two-way interaction, the Chief micro-blog own development in terms of forms of content and language style is also facing many bottlenecks. Of Governmental Affairs micro Bona into a standardized management system, how to properly treat and use micro-blog, is the government press service problems to be solved. Micro-blog politics should ask? How you ask? Can not rely on to attract users to onlookers adventures to maintain the enthusiasm of the users, but "micro" micro-blog, the ultimate end-result of the Administrative micro-blog is it super practical function in the process of political participation, as well as the people's governing philosophy. Administrative micro-blog must be carried out to ensure from micro-blog registration authentication source, the establishment of a sound government micro-blog management philosophy, the integrated development of the one-stop construction of the government micro-blog, communication content and form of regulating the government micro-blog, enhance follow-up supervision evaluation mechanism to strengthen the Government's online media information distribution capacity, and improve the institutional mechanisms of public relations, science and operating system and the team, establish and perfect the system of government micro-blog operation and the legal, institutional, policy and establish a rapid processing and feedback mechanism to achieve a healthy, orderly and sustainable development, thus the strong influence of the micro-Bo to maximize synergies, and the formation of the new direction of government work, is our government micro-blog development path.