| The world's first sports football, as a very vitality game, called:"Popular Games", is increasingly popular in nowadays. It is not just a competitive sport itself, but also developed into a new kind of the sports industry-football industry, in which the professional football club is the leading force, and its survival and development related to the direction and the future trend of the football industry.In Europe and America, with a high degree market, the professional football are is in the advanced world level in all aspects such as the development of the history, development level, management concepts to the investment income and so on. Like Real Madrid, Bayern Munich, Manchester United, the club's management level has reached world top level. However, in China, the beginning of professional football can be dated from the year of 1994. he National Football League kicked off in Chengdu, April 17,1994.It is just from this day, China has officially taken a professional football reform, which represents the highest level of Class A League group which evoked great attention of the public.By 2011, the reform of professional football has been through seventeen years. During the last ten years,the Chinese football faltering step by step into the market tide, under the directions of the resistance from the public, ups and downs of the fighting did not allow a more robust pace of Chinese football, but made them move on with more high spirit. Aging Mechanism, drain concept, fault management deficiencies,all of which have seriously affected the development of our football club. People, who are concerned about the future of Chinese football, are considered deeply how to change the status of Chinese football. Compared to developed countries, facing the success of the football operation, the Chinese soccer bleak, we have self-examination and reflection again and again.This study is with the purpose to make a comparative study of the mode of operation of the business model of the current situation analysis on the professional football clubs and advanced football with foreign countries, to find out the problems in the business operation of Henan Jianye Football Club. From this research can be seen in professional football in China and instability in producing a single business model, operation of professional football in Europe and America there is a huge gap, even a late start with our neighbors in Japan, South Korea, but also put us far disregard.In the current situation and problems of interpretation, the problems for the made Henan Jianye related countermeasures. Include:operating the chain of development, brand management, improve the competitive level, market management, training and other aspects fan loyalty. |
PDF Full Text Request