Henan Jianye Business Model Analysis And Thus Football Club

Football is known as "the world’s first movement," to make the world fans crazy, the development of the world of sport has had a huge impact on the development in 1848, "Cambridge Rules" marked the birth of modern football, which has football has evolved into a sports culture, accompanying the formation of a new sports industry- football industry, carrying the body of a professional football industry football club, this professional football club is not only responsible for their team competitive level and encompasses the entire business development team and the team’s long-term construction. Develop professional club football industry directly affects the rise and fall.Today, the best football in the industrial development of Western Europe, the market is very high degree, the degree of development of professional clubs from all aspects of management philosophy, etc. are exemplary. Our football industry produced in the mid-1990 s, in 1994 the opening of the National Football League A, China’s formal entry into professional football reform period, Chinese football has changed from a professional system to a market-oriented direction.After the launch of the Chinese Football Association professional league, football industry has been considerable development, people can focus on football industry to get more economic benefits, after 10 years of development, the nature of professional football, the basic form, but also the formation of a relatively standardized professional league system; but behind these achievements, there are also a lot of difficulties and challenges, such as the football club in the business problems such as their lack of hematopoietic capacity, over-reliance on corporate sponsorship, there is no effective market development and use and other issues are to be solved.Professional football in particular, and highly developed countries compared to the industrialization of China’s football is not enough market norms, professional club business is not yet fully market-oriented, did not do self-financing; also need business and government support in order to survive.Based on the current situation of domestic and foreign professional football development analysis and discussion of the professional football club’s business model are described and analyzed in-depth, advanced countries summarize football club sound business model, while our business model of professional football clubs were in-depth analysis on the basis of Henan Jianye football club to find out the business model in the problems and propose solutions to problems.In order to make Henan Jianye football club go more standardized in professional road. Thus promoting the development of the Chinese professional soccer and football industry in China.