A Research On Status Of The Development Of Fitness Center For Profit In PuDong New Area

As rapid economic development, higher income of the move, most of the original people of Shanghai Pudong improved quality of life. In 2009, with the former into the Nanhui District Pudong New Area, Pudong, urbanization and a large fitness activities in the continuous progress of the increasing demand for physical fitness, scale, and in some towns in the countryside began to emerge in recent years sporadicFitness Centers in operation, and showing a trend of accelerated development. In order to timely information on the development of Pudong New Area, Fitness Centers, and to analyze the survival and development of the internal law of the main problems are found, the healthy development of good policy, in order to facilitate the management of health premises in the process of urbanization playbetter role for the further development of national fitness campaign to make positive contributions.Currently, cities a lot of fitness research report on the Pudong New Area Fitness Centers operating the further development of a strong reference value, given the current operation of the Pudong New Area of Fitness Centers-reported, targeted research is not enough forI wish this town in Pudong New Area principal places of business of the health status and countermeasures research, to the Pudong New Area as well as similar places of business development of health information.This use of literature, questionnaire, statistics and other research methods, Fitness Centers in Pudong New Area and its development trend of the conduct was investigated, the following preliminary findings:1. Pudong New Area's rapid economic development of the tertiary industry was driven by results, research shows that business Fitness Centers in Pudong New Area has taken shape in the future have greater room for development.2 the mainstream of the development is medium-scaled and they treat private economy as the main body which can basically meet the needs of the people. However, the legal system lags behind the building of places for fitness. Chain approach advocated by the scale of operations and the introduction of the combination of special services is the future direction of development.3 Pudong New Area, capital and operating costs of the operation of health establishments in need of professional financial personnel with the guidance. most outside worldslack the promotion methods and the charging fees are too high, almost in the front places in the whole nation.4 most of the operators are high educated (65% of the total number are specialized in management or sports-related fields; 45% major in professional management training) they highlight "people-oriented" management philosophy. The main operating pressure is that the consumer have become increasingly demanding, followed by a decline in consumer interest.5 the club coaches are getting younger and younger with low education and guiding experience; trainers with certification of professional guidance only count 57.35%; In addition, fitness trainers are in the lower position in health clubs.6 the main consumers of outside worldsaged 30-45 years old range, with a high cultural level, their fitness purposes are diversified, most see "being healthy" as their main objective, and 35.17% of consumers believe that their exercise fitness trainers do not understand their purposes of training.3. we should also strengthen human resources management, improve the level of business operators and coaches, strength propaganda, guide the awareness of consumer, and gradual increase consumer's awareness of the importance of fitness.1. The government of Pudong new area should formulate the relevant laws and regulations which is based on the public physical fitness in order to regulate all the section of business location, which will lead to standardize the management of the people to have a high standard of good health, services platform and enhance the physical fitness consciousness.2. By joint -stock system, we can set up appropriate size of the fitness room chain operation, establish the industry associations, to have a regular communication, and be guided by the exchange of propaganda through senior professors in training and raising personnel quality and finally improve the quality of service for consumers.3. The main talent resource of Fitness room is operators and coaches, which should enhance in ability and be raised in services, and the proprietor of the use should be regarded as a valuable asset to the undertaking.