Environmental Factors On The Development Of China's Popular Ski Industry

Drawing on the experience and related theory of foreign countries, this study is to analyze the environment factors and define the ski industry in the angle of industry economics. From macroscopical and microscopical aspect, through on the spot investigation and case analysis, starting from China ski industry's present situation, to analyze the present situation about the ski industry structure, ski resorts, ski equipments and ski touring trade. According to the present situation, we know that the ski industry in China is still on the infancy stage and there are a lot of things to improve. This study use PEST factor analysis way to divide the ski industry environment to four aspects: Political factor, economic factor, sociocultural factor and technological factor. All the study are opened through these four factors. According to the study, for the China ski industry, the good thing is our GDP is going up every year, the people's living standard are improving every year, more and more people have the demand of ski leisure consumption and also we have a lot of overseas experience to follow. But on the other hand, global warming is worse and worse. This is a very bad thing for the China ski industry which is still on the infancy stage. This study is aiming to speed up the building and improving the safeguard system of the development of ski industry, to give some helpful, nessessary references of decision making, to boost China ski industry develop well and fast, make best use of the advantages and bypass the disadvantages, to build national, scientific and popular ski industry.