Research On Present Situation And Suggestion Of Sports Culture Industry Development For Xi’an City

With the rapid development of economy and the progress of science and technology, urban residents for daily physical exercise and mental level of the pursuit of a qualitative leap in sports culture becoming a form to satisfy people’s growing life needs. Arises at the historic moment of sports culture industry and become the world’s most potential for development and prospects of one of the sunrise industry, the development of sports cultural industry has become a trend of the social sports cultural life. The opportunities and challenges in today’s world, especially in recent years as the government support and foreign investment, xi ’an outstanding sports culture industry development, the representative all over the country. Xi ’an sports culture industry, therefore, presents how the development of the status quo, can draw lessons from what kind of strategy to actively cope with reasonably from economy, politics, culture and other aspects of demands, already is benign and healthy development of sports culture industry the first issue to consider.This article selects the xi ’an sports culture industry as the research object, and with it the five basic forms of "case analysis", using literature method, interview method, field survey method, mathematical statistics, logic induction and other methods, the development situation of xi ’an city from the Angle of history in depth understanding, the paper analyzes the current situation of xi an sports culture industry development step by step and still existing problems, and sums up the development characteristics of the xi an sports cultural industry, and puts forward a series of strategies to solve these problems.In this paper, the study found that xi ’an sports cultural industry is the development status of high speed, strong, mainly for the sports cultural products(mainly refers to the sports culture supplies, equipment and instruments, etc.) has a certain scale, have some fixed consumer groups; Sports culture communication services(mainly refers to the sports culture of news transmission) rely mostly on mainstream media, the recognition of urban residents gradually increase; Sports leisure entertainment gradually popular, from passive to accept to take the initiative to consumption; In the related sports equipment production and sales activities and cultural products production and sales activities develop slowly, performance is not obvious.Xi ’an the characteristics of the sports cultural industry is a knowledge-intensive and labor-intensive compatible, numerous relevant connections, have higher added value, and can meet the demands of economic globalization. But the sports cultural industry development of xi ’an also exist in the process of system is not sound, scarce resources; Unreasonable structure, imbalance of process; Imperfect policies and regulations, the lack of execution; Related industry management talent shortage, and many other problems. To this, I for relevant government departments in the xi ’an sports culture industry development system, optimizing the resources distribution of xi ’an sports culture, set up the image of the city sports culture brand, the reasonable use of sports culture industry professionals xi ’an sports consumption structure and so on cultural industry strategies for reference.