The Study Of Behavior, Motivation And Gratification Of College Students In Shanghai As Viewers Of China's Got Talent

The reality show entered China seven years ago, it has experienced three periods-starting, developing and adjusting, and it has faced a depression these years. China's Got Talent is a big hit when reality show seems like fading out of everyone's sight. Almost all the researches about China's Got Talent are qualitative researches, few quantitative researches can be found; few researches about China's Got Talent concentrate on a particular viewers group, almost no research about the viewers group of college students. This research utilizes the Use and Gratification Theory in the Communication Science; concentrate on the viewers group of college students; use questionnaire method to do a quantitative research about behavior, motivation and gratification of college students as viewers of China's Got Talent. College students will go to different places of the country, enter different industries. So their features and preferences when watching this TV program will have some prospective meanings. This research gives some advices about how can China's Got Talent be more attractive to college students and it also meaningful to the adjustment and improvement to the TV program like China's Got Talent.