Research On Sports Traveling Present Situation And Development Countermeasure In Hangzhou And Ningbo

To investigate and know the typefeatures of badminton participants in Wenzhou in three different groups such as individual, circle and membership, contrast their characteristics and differences, definitize the three consumption groups and then do preparatorary work of market subdivisions and marketing strategies for for-profit badminton courts. To investigate and know the transisitons of these three groups, which include the transition from individual-made groups to circle-made groups or menber-made groups, and the transiton from circle-made groups or menber-made groups. To analyze the factors that influence the transitions, find the laws and traits in them, and provide practical basis of transforming the short-term unstable partners to long-term loyal ones and expanding the participants for sports departments. The subject of this thesis is the participants who are over 18 and play in the for-profit badminton courts. This thesis mainly uses questionnaire method, and it investigates and does research on basic information, conditions, consciousness traits, influential factors of their participating in badmointon and the influence extent of the three groups of badminton participants caused by every influential factor. The main results of the study are as follows:1. The survey showed that, in the business venues participation of badminton sport 287 investigator of male accounted for 66.6% object,45 years of age,26-of the participants 97.6%; The education by university of 79.1%; Vocational distribution more decentralized, mainly have steady income groups for the Lord; Monthly income for 3,000 to 5,000 and 10,000 yuan 50-to give priority to.2. The survey found that individual, participating in the circle, member of badminton sport basic situation; Participate in the badminton sport consciousness characteristics respectively presents different characteristics.3. The effect wenzhou badminton participants of badminton sport 11 factors extracted the factor analysis, the influence of badminton sport participants five factors. Factor a technical level, whether by badminton guidance or guidance to the level of interest of badminton sport, constitutes a; Factor 2 have the time, personal economic conditions constitute; Factor by colleagues the influence of three friends, family support constitute; Factors of haves sports authorities for guidance and organization, the media constitute of badminton sport propaganda; Factor by personal health, five personal sport ability of composition.6. Impact factor, respectively, of individual members circle, single factor analysis of variance, thus confirm this in all three groups of impact factor score difference on whether significant, analysis results show that badminton technical level, the level of without guidance or guidance of badminton sport, the interest is to promote individual member to circle or influence factors of change, but also to member change circle influencing factors; Leisure time, personal economic conditions is to promote individual member change to circle or influence factors to members, but also the vicissitudes of circle factors; and The influence of colleagues to make friends and family support is prompting individual member change to circle or influencing factors; Sports departments of guidance and promotion, media of badminton sport propaganda is prompting casualclient or circle of influence factors to member change; Personal health, personal sport ability is badminton participants influence factors of badminton sport, but not influence factors of change.