Research On Education Toward Consumption Attitude Of University Student Under Two Types Of Society Angles Of View

In our country, the advancement of industrialization has caused the shortage of resources or the environmental pollution, so that saving the resources and protecting the environment as a part of the construction of the two types of society, is an urgent task. The attitudes and behavior of the consumption as an essential part of social development, affect directly on the process of constructing the two types of society. The university student is a special consumption group whose consumption ideas, ways and behavior have a significant demonstration effect on the society.Therefore, the education toward consumption attitude, as the internal requirement of the two types of society construction, is an inevitable choice of promoting comprehensively to build an affluent society. And enhancing the students'awareness of resources and environmental awareness is the central content of the education toward consumer attitude.In this paper, as the background view of the two types of social construction, the research about the education of consumption attitude, mainly contains the five sections. Part I: It outlines systematically the background, the significance and the situation of the research.Part II: It mainly illustrates the connotation of the two types of society, consumption ideas and consumption education, and analyzes the essence of the education toward consumption attitude of college students. It points clearly out the education toward consumption attitude, based on consumer characteristics of college students and social development needs in particular times, which is designed to guide students to establish the correct scientific concept of consumption purposeful, is a social practice activity for promoting rational consumption of college students.Part III: In this paper, it mainly illustrates the association between the two types of society and the education toward consumption attitude of college students. On the one hand, the education toward consumption attitude is the integral part, the inherent requirement and the spirit of power to the two types of social construction. On the other hand, the two types of social construction provides the new opportunity, new power and new requirements for the education toward consumer attitude of college students. Part IV: It refines the main characteristics of the students'consumption situation: Firstly, most of college students'consumption is rational. Secondly, the forms of college students'consumption are spending diversification. Thirdly, college students'consumption tends to numeral and symbolic. Fourthly, conformity and individual of consumer behavior of college students co-exist. Fifthly, the low-carbon consumer awareness of college students is weakly in the process of consumption. And also, this part analyzes the main causes which lead college students to poor consumer phenomenon from the four points of view of the community, school, family and individual factors.Part V: On the base of the two types of social construction view, it discusses the ways of consumer education about college students.The education toward consumption attitude should be used to serve two types of society very well, taking the material waste and the environment destruction in life as the beginning, embarking from the reality. Through each education method and the way, it can guide university student's consumption with the brand-new consumer idea, enhance their thought accomplishment comprehensively, promotes their ideas and behavior to form reasonable.