Research On Rural Sports Development Status Of Lianyuangang Donghai County

Along with social progress, China's sports obtain a larger development. Rural sports have made certain achievements in the rural economic development. Sports facilities have improved, sports organizations has larger scale, sports and institutional framework is forming, rural residents increased awareness of physical fitness, rural sports have made a larger development, but because of ideological, economic, cultural, institutional and other factors, there are still shortcomings in the development of rural sports.This article taking Lianyungang Donghai County as example research and analysis the status of sports development in countryside from sports science,management,sociology perspective, found that although farmers have more leisure time, few people participate in physical exercise, farmers'physical activity awareness are weak, sports facilities in rural areas are inadequate, rural sports organizations are not perfect. The reasons are analyzed as: farmers have low income and low level of cultural knowledge; rural governments do not pay attention to rural sports development, sports administration's propaganda about physical exercise is not enough, the Government's sports funding is less.In order to solve the problems in rural sports development of Lianyungang Donghai County, the paper combined with the guiding ideology of China's sports development, gave the improved initiatives for rural sports development status of Lianyungang Donghai County: continue to strengthen the physical functions of township government, expand financing channels, increase capital investment in sports facilities in rural areas, strengthen school sports, train rural sports talent; improve thinking and understanding of rural residents, improve farmers' income; scientifically guide sports activities of rural residents, standardized organization and management of rural sports. Township government should develop traditional sports according to the human environment differences in rural areas, and develop good physical activity habits of farmers.