Investigation Research On The Situation Of Sports Consumption Of Urban Residents In East Of Hebei Province

Sports consumption is the development of social productive forces to a certain stage of the product. With China's sustained economic development and success of the 2008 Olympic Games, China's sports industry developed rapidly. The most representative and reflect the vitality of the sports market indicator than the "sports consumption". Nurture and develop the sports market must first be understood Sports Consumption, and different geographical research of sports consumption of the sports industry for the development of east of Hebei Province could only draw, there is no specific, east of Hebei Province have their own economic level , the quality of people, urban culture, geographical environment. County of urban residents and farmers are among the city residents in a special group, so sports lifestyle of urban residents in east of Hebei Province what? How sports consumer sites? Sports consumption motivation, awareness, consumer content, consumer level, how will future sports consumption? east of Hebei Province sports a direct impact on the consumer market, this research used questionnaires, expert interviews, statistics and other research methods, urban residents of east of Hebei Province sports lifestyle, sports consumer sites, sports consumption motive, sports consumption level, sports consumption of sports content, and consumer willingness to study the future, identify problems, propose development strategies, the results of the study do a good job market forecast of east of Hebei Province, and promote sports consumption, has an important significance.The results show that: (1) Sports east of Hebei Province basic living of urban residents in good condition. Participated in sports and fitness activities, total number of residents is 37.38% the total number of investigations, and present characteristics of the age. (2) east of Hebei Province sports consumption environment of urban residents to show good momentum. National sports brand in the county-level cities is particularly competitive; operating Fitness Centers in the 2008 Beijing Olympics success has mushroomed flock to the sports consumer market, county-level cities; outdoor sports, sports tourism, sports watch, sports training, the trend of some of the more modern sports consumer spending is also at the county level sports spearhead the early market. (3) east of Hebei Province sports consumption of urban residents is better awareness of the overall situation, and its residents under the age of 54, a strong sense of their sports consumption, but the middle-aged sports consumption is weak. Physical different social strata of urban residents also showed different trends in consumer awareness. Overall, east of Hebei Province Town Residents With consumer awareness of the increasing living standards and domestic human environment of continuous improvement of sport was rapidly increasing trend. (4) urban residents in east of Hebei Province overall ranking of major sporting and pre-consumer motivation research in rural and urban broadly consistent, top ten ranking are: good health, relieve stress, a rich amateur, sports dress comfortable and casual, fashion and catch the trend, influenced by others, aesthetic and self-improvement, social communication and operational needs, hobbies, sports apparel most affordable and so on. east of Hebei Province found motivation for sports consumption of urban residents age, social class characteristics. (5) east of Hebei Province urban residents consume content rich and varied sports, sports apparel, sports lottery is east of Hebei Province towns the main content of sports consumption, which accounted for 61.31% sports apparel, sports lottery accounts for 37.17%, some sports present age of consumer content and social class characteristics. (6) Although the east of Hebei Province sports consumption level of urban residents has shown an overall increasing trend, but the east of Hebei Province overall level of sports consumption of urban residents is not high, according to the level of public consumption of the city's sports, the east of Hebei Province sports consumption level of urban residents enhance the space is still a lot of potential. east of Hebei Province sports consumption level of urban residents showed age characteristics, of all ages there is a certain level of sports consumption differences.Development proposals: strengthening the sense of east of Hebei Province fitness boot of urban residents and promote healthy physical consumption concept; be above the middle of east of Hebei Province town of the development of sports consumption as a priority; improve the consumption environment east of Hebei Province sports, enhance service quality, improve sports consumption quality; develop east of Hebei Province hot sports consumption of urban residents; segment sports market, integration of sports resources.