Research On College Students' Life Style In New Media Era

At the end of the 20th Century, Internet, mobile phone as the representative of the new media plays a revolutionary effects on people's life. From the original traditional simple broadcasting, information sharing, developing into today's entertainment, shopping, and even social cohesion effect of public opinion, new media has gone deep into people's daily life. "virtual world" and the "real world" line are sometimes not so distinct from each other, but influences each other.The development of new media has changed the current political and cultural ecology, also makes the society from the past attachment type of ethical culture the type of ethical culture transformation". In today's world, the Internet makes life more colorful. With the Internet as the center and by all kinds of social platforms consisting of new media, will surely be participatory culture strong media tools, the use of new media, people in the virtual space to speak one's mind freely and concealed, exchange ideas with each other, also let all kinds of true or false information and rumors of uncontrolled spread of freedom. One side, the new media gives the disadvantaged and minority discourse right, so that they can express their real idea and no longer keep silent to authority. On the other hand, because of the new media's spreading in nearly absolute free environment, this makes some people pursue in the virtual world without scruple to meet their deepest desires, which lead to the ugliest side of human nature.College students are the most active group and they are in the most extensive use of new media. New media has become an essential part community life of university students; in the growth of college students it plays an important role in the development, getting information, learning employment, entertainment, communication indispensable tools and help, also be exchanges, aggregation, contact and the mobilization and organization of important way and carrier. New media (WEB) culture has become an important part of campus culture, it not only changes the college students as the audience how to obtain the information, but also make them in the new media environment gradually formed a unique university life style.This article consists of introduction and text. The introduction mainly expounds the question of life style of college students' purpose and significance of research, research status at home and abroad and the research methodology of this thesis. The text is divided into three chapters. The first chapter is mainly from the result of the questionnaire analysis on College Students' life style influenced by multimedia; The second chapter from the new media on College Students' life style of the approach, based on the traditional media and new media era of College Students' life style of college students life style characteristics comparison, analysis and induction of contemporary college students' life style and features; The third chapter, according to the college students' life style of the status quo, putting forward the students life style shaping education strategy in the new media era. Content includes to the current university student life style education present situation analysis, new media age college students' life style, education strategy and improve their recommendations. Hope for the ideological and political educators to provide useful reference.