| Sports club as a modern sports development of the most grass-roots units, the most common kind of sports organization form, is the effective way of socialization of sports development. Along with the development of tennis, tennis club emerged, and promoted tennis movement in our country play an important role. The tennis club brings the economic output and social benefits of this should be more than society his economic investment, but due to late start, characteristic not is not clear, bright, the core value orientation and lack of Linyi multiple factors, the development of the tennis club into a piece of the red sea. For this, Linyi Binhe Yangguang Tennis Club founded soon needs to develop and implement a set of sustainable development of their business strategy.This paper uses five kinds of force model, the internal and external analysis to Linyi Binhe sunshine tennis club external environment and market demand for a comprehensive analysis to find the club faces opportunities and threats of SWOT analysis, the internal and external conditions for the club on the system analysis, has been clear about the enterprise's own advantages and disadvantages.Taking Linyi Binhe Yangguang Tennis Club, for example, through the selection and implementation "construction high-quality goods venues, introduce short form tennis coach, developing high quality; with several training; business tennis industry, broaden the channels of income; undertakes tennis tournament, build the enterprise brand; massiness culture, broaden the publicity channels" based on business strategy, explore the blue ocean strategy of sports industry development innovation road, at the same time for small and medium-sized enterprises implementing sustainable business strategy formulated provide some enlightenment. |
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